What to prepare for your website
You do not need a finished brief for the first conversation. It helps to know who the website is for, what visitors need to find and what should happen next. The rest can be worked out step by step.
Start with one sentence
Describe in your own words what you do and who you do it for. Then add one sentence about the website’s purpose. It might introduce a service, explain your offering or help someone send a clear enquiry. If there are several goals, decide which matters most.
Picture a specific visit: someone has just heard of you and opens the homepage on their phone. What do they need to understand straight away? What will their next question be? The answers help shape the order of the content and the first screen.
Gather what you already have
List your services, add a short description of each and gather your logo, photos or examples of your work. Note which materials are ready and which still need to be added. Even an incomplete overview makes it easier to estimate the scope.
Your copy can start as notes. What matters is accurate information: what the service includes, how you agree on the work and what you need to know from the customer. When sharing inspiration, explain exactly what you like: the typography, the navigation or how clearly the offering is presented.
Walk through one key journey
Describe the steps from arrival to getting in touch. A visitor learns what you offer, looks at an example, chooses a service and contacts you. For each step, note what they need to see to make a decision.
Imagine the same journey on a small screen. The offering should still make sense when read in sections. Decide in advance whether the goal is a phone call, a message or another agreed action. Choosing an appointment on its own is a simple application, not part of the basic website.
Agree on what happens next
Clarify who will supply the content, approve the design and update the website later. List the items that will change often. A largely static presentation needs a different approach from a website with regular articles or new projects. Ongoing care is agreed separately and its price depends on the scope.
A short overview is enough: purpose, audience, main journey, available materials and open questions. Add an approximate timeline and budget if you already know them. This brief creates a shared starting point and helps put the design work in the right order.
Have some notes about your website? They can be the starting point for our conversation.